Customer journey maps that actually show the machine
Most journey maps are five vague circles. These are the real thing: every touchpoint, decision split, automated flow, trigger condition and exit rule: for ecommerce, B2B/SaaS and subscription businesses. Explore them free. Steal them shamelessly.
Ecommerce / DTC customer journey
From first ad to brand advocate, the flagship map for online stores.
B2B / SaaS customer journey
Lead scoring, sales handoff, trial activation and expansion, mapped end to end.
Subscription / Box customer journey
The renewal loop, skip/pause saves, dunning recovery and win-back, in one map.
What's inside every map
Eight node types cover the full journey, hover any node on a map for its summary, click for the exact trigger, timing ladder, exit rules and benchmarks.
Frequently asked questions
A customer journey map is a visual model of every step a customer takes with a business: from first ad impression through capture, purchase, retention and referral, including the automated flows that trigger at each step. Our maps go further than most: every node carries its exact trigger condition, timing ladder and exit rules.
Yes. Every map is fully open to explore, no signup required. If you want the hi-res PDF version to print or share with your team, we ask for an email so we can send you a copy.
Pick by business model: the ecommerce/DTC map for online stores, the B2B/SaaS map for lead-driven or trial-based businesses, and the subscription map for recurring-revenue boxes and memberships. The core spine (capture → convert → retain → advocate) is shared, but the mechanics differ significantly.
That is literally what we do. Excelohunt designs and builds these exact systems: flows, triggers, splits and all, in Klaviyo and other platforms for ecommerce and DTC brands. Start with a free audit and we will map your current journey against these blueprints.
Your journey has leaks. We find them free.
We'll map your current customer journey against these blueprints and show you exactly which flows, triggers and splits you're missing.