Case studies

Results that speak for themselves

Six brands, six plans, and the numbers each one produced, including the lines that came in below benchmark.

Full case studies

Hero centric stories with the plan, the numbers, the published benchmarks, and the lines that came in below them.

Crossfly
Crossfly Menswear DTC UK

How Crossfly took email from a deliverability score of 19 to two thirds of store revenue

96

Deliverability score at peak

from 19

66%

Of store revenue from email, January 2026

from 39%

57.6%

Campaign open rate, August 2026

from under 20%

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The Wig Outlet
The Wig Outlet Wigs and hairpieces Australia

Hitesh wanted an email channel he could hold to account every month, not one he had to take on trust

38.0%

Email and SMS share of store revenue, July 2026

from 28.9%

1.25%

Account level click rate, July 2026

from under 0.5%

55.2%

Of attributed revenue from flows

from not reported

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8 Other Reasons
8 Other Reasons Jewellery DTC Los Angeles

Charles wanted to know why a brand that sells out drops on Instagram made almost nothing from email

81%

Email and SMS share of store revenue

from 12%

53.1%

Campaign open rate, November 2025

from 29.2%

61%

Flow share of email revenue

from cart flow only

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LoveNspire
LoveNspire Festive gifting and dΓ©cor Michigan

Nidhi needed the festival season to arrive in inboxes that could actually receive it

3.8Γ—

Attributed email revenue against the June baseline

from 1.0Γ—

70%

Campaign open rate, August 2025

from 50.6%

94.6%

Of email revenue from flows

from flows mis-firing

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Unique Party Shop
Unique Party Shop Party retailer Australia

Hitesh wanted shoppers who had already found the store to come back and buy again, without sending a single email himself

10Γ—

Monthly email revenue in under six months

from a few hundred dollars a month

14%

Of store revenue from email, peak month

from negligible

7%

Abandoned cart conversion after the rebuild

from 2%

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A US fragrance retailer
A US fragrance retailer Fragrance retail, anonymised United States

The founder wanted proof that email was paying for itself. His own dashboard was set up to say it was not

80

Deliverability score, the Good band

from 65

58.6%

Campaign open rate, January 2026

from 45.4%

22%

Email share of revenue, standard attribution

from 4 to 6%

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More results

Shorter snapshots from other engagements.

Fashion E-Commerce Brand UK

From 12% to 47x ROI in 4 Months

Challenge: Low engagement with just 12% open rates, poor segmentation, generic newsletters that failed to resonate, and zero automation in place.

What we did: Complete automation overhaul with 8 custom flows, advanced segmentation based on purchase behavior and browsing patterns, and fully redesigned email templates aligned with the brand identity.

47xROI Achieved38%Open Rate (from 12%)4.2%Click Rate$240KEmail Revenue in 4 Months

"Excelohunt completely transformed how we think about email. It's now our #1 revenue channel."

Alexander, CEO

Beauty & Skincare Brand Australia

Recovering $180K in Abandoned Cart Revenue

Challenge: A 70% cart abandonment rate with no recovery flows in place, resulting in thousands of dollars lost every single day.

What we did: Implemented a 5-step abandoned cart flow with dynamic product recommendations, browse abandonment triggers, and urgency-driven copy designed to convert.

$180KRecovered in 6 Months22%Flow Conversion Rate45%Reduction in Cart Losses

"The abandoned cart flows alone paid for our entire engagement within the first month."

Sarah Mitchell, Head of Marketing

Health & Wellness DTC USA

Growing Email Revenue from 8% to 34% of Total Revenue

Challenge: Email was an afterthought, a basic monthly newsletter with no segmentation and only 15% of subscribers actively engaged.

What we did: Built a full lifecycle email program: welcome series, post-purchase education sequences, VIP tiering, win-back campaigns, and weekly editorial-driven campaigns.

8% β†’ 34%Email Share of Revenue3.8xROI280%Subscriber Engagement Up

"We had no idea email could do this much for our business. Excelohunt showed us what was possible."

Rachel Kim, VP of E-Commerce

Home DΓ©cor Brand USA

Winning Back 2,400 Lapsed Customers

Challenge: 60,000 subscribers but only 12% active, with declining engagement and rising unsubscribe rates threatening deliverability.

What we did: Deployed a sunset flow to clean inactive subscribers, a 3-part re-engagement campaign with exclusive offers, and established an ongoing list hygiene protocol.

2,400Customers Re-Engaged15%Win-Back Rate72 β†’ 96Deliverability Score45%Overall Engagement Up

"Our email list went from a liability to our most valuable asset. The list cleaning alone improved everything."

James Cooper, Founder

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