They Need New Lenses Every Year — Make Sure They Buy From You
Eyewear customers have predictable replacement cycles and high brand loyalty — once you earn it. We build Klaviyo systems that capture first-time buyers and turn them into lifelong customers through prescription reminders and style updates.
Eyewear brands we manage see 3.1x higher prescription renewal capture rates from email
Working with 10+ eyewear brands on Klaviyo
Common Eyewear Email Challenges — Solved
The Problem
Customers get one pair and go back to their optometrist for the next
Our Solution
Prescription renewal reminder flows triggered 10-11 months after purchase with easy reorder options, new frame recommendations, and insurance reminder content.
The Problem
Virtual try-on technology exists but is underutilized in email
Our Solution
Browse abandonment and welcome flows that prominently feature virtual try-on CTAs, making the digital shopping experience as confidence-building as in-store.
The Problem
Frame style is personal — generic "best sellers" emails do not convert
Our Solution
Face shape and style preference segmentation from quiz data, feeding personalized frame recommendations into every flow and campaign.
The Problem
Insurance and FSA/HSA spending deadlines create seasonal spikes but no consistency
Our Solution
Year-end FSA/HSA reminder campaigns, insurance benefit education flows, and mid-year check-ins that spread demand across the calendar.
Services Tailored to Your Industry
Eyewear Email Strategy
Prescription-cycle lifecycle mapping, face-shape segmentation, and campaign calendars aligned with insurance cycles, fashion seasons, and back-to-school.
Style-Forward Campaigns
Trend-driven email designs showcasing frames by face shape, lifestyle use case, and seasonal collections with virtual try-on integration.
Prescription & Style Automations
Renewal reminders, virtual try-on nudges, face-shape-personalized browse flows, FSA/HSA deadline campaigns, and second-pair cross-sell sequences.
Klaviyo Account Audit
Analysis of your prescription data utilization, renewal capture rates, browse-to-purchase funnels, and segment optimization opportunities.
Real Results for Real Brands
DTC prescription eyewear brand
Only 12% of customers returned for a second pair despite annual prescription changes.
Fashion sunglasses brand
Seasonal revenue concentrated in May-August with dead months otherwise.
Blue-light glasses brand
One-product brand struggling to generate repeat purchases.
Email Designs That Convert
"We knew our customers needed new lenses every year but had no system to capture those renewals. Excelohunt built prescription reminder flows that now drive $26K in monthly revenue we were previously leaving on the table."
Alex Sharma
Director of Growth, A DTC eyewear brand
Ready to Make Email Your #1 Revenue Channel for Eyewear?
Get a free email audit tailored to eyewear brands.
Frequently Asked Questions
We capture purchase date and store it as a custom property in Klaviyo. Since most prescriptions are valid for 1-2 years, we trigger reminder flows at 10-11 months with content about scheduling an eye exam and choosing new frames.
Yes. We integrate face-shape quiz data into Klaviyo and personalize product blocks in every flow and campaign. Round face, square face, oval face — each gets curated frame recommendations.
Prominent CTAs in browse abandonment, welcome flows, and campaign emails. We A/B test virtual try-on placement and messaging to maximize adoption. It is one of the highest-converting features for eyewear email.
Q4 campaigns that educate subscribers on using pre-tax dollars for eyewear, with urgency around year-end deadlines. We segment by insurance data when available and run reminder series in November-December.
Yes. Post-purchase cross-sell flows introduce sunglasses to prescription buyers and vice versa. Seasonal triggers (summer for sunglasses, fall for blue-light) drive contextual second-pair purchases.
Relevant Guides for Eyewear
Practical email marketing strategies written specifically for your industry.
Personalised Frame Recommendation Emails: How Eyewear Brands Reduce Returns and Boost Confidence
Learn how eyewear brands use face shape quiz flows, style recommendation sequences, and virtual try-on email strategies to reduce returns and increase conversion.
Prescription Renewal Email Marketing for Eyewear Brands: Turning Annual Check-Ups Into Revenue
How eyewear e-commerce brands can use annual prescription reminder flows, upgrade timing campaigns, and 'your prescription may have changed' sequences to drive predictable repeat revenue.
The Second Pair Email Strategy: How Eyewear Brands Double Their Revenue Per Customer
How eyewear brands use second pair upsell flows, sunglasses cross-sells, prescription sunglasses campaigns, and work vs casual segmentation to double revenue per customer.