Stop Competing on Price — Compete on Cravings
Food and beverage brands live or die by reorder rates. We build Klaviyo systems that keep your products top of mind between purchases so customers reorder from you, not the grocery aisle.
Food & bev brands we manage see a 3.8x average reorder rate lift within 90 days
Working with 40+ food and beverage brands on Klaviyo
Common Food & Beverage Email Challenges — Solved
The Problem
Customers try your product once but reorder from a competitor or retail
Our Solution
Replenishment flows timed to consumption cadence, paired with exclusive online-only bundles and subscription incentives to lock in direct reorders.
The Problem
Perishable inventory creates urgency but your emails do not reflect it
Our Solution
Seasonal and limited-batch campaigns with real scarcity — countdown timers, quantity-based urgency, and waitlist mechanics for sold-out items.
The Problem
Subscription fatigue — customers subscribe then cancel after 2-3 deliveries
Our Solution
Variety-introduction flows that surprise subscribers with new flavors, recipes, and pairing suggestions to keep the experience fresh and cancellation-proof.
The Problem
Recipe and content emails get opens but do not drive purchases
Our Solution
Shoppable recipe emails with one-click add-to-cart for ingredients, plus cross-sell blocks that tie products to the content naturally — not as an afterthought.
Services Tailored to Your Industry
Food & Beverage Email Strategy
Consumption-based lifecycle planning, seasonal campaign calendars, and segment strategies built around flavor preferences, dietary needs, and order frequency.
Craveable Campaign Emails
Mouth-watering email designs with food photography best practices, recipe integrations, and shoppable product blocks that make customers hungry to click.
Reorder & Subscription Automations
Replenishment reminders, subscription onboarding, flavor-rotation flows, review requests, and win-back campaigns personalized by taste preferences.
Klaviyo Account Audit
Full analysis of your Klaviyo flows, deliverability, segmentation, and revenue attribution with a prioritized roadmap to increase reorder revenue.
Real Results for Real Brands
Specialty coffee DTC brand
Single-bag buyers rarely converted to subscriptions despite great product reviews.
Small-batch hot sauce brand
Limited drops sold out but generated zero long-term customer retention.
Organic snack brand
High acquisition costs from Meta ads with a 1.1x first-order ROAS.
Email Designs That Convert
"We were sending a weekly newsletter and wondering why our reorder rate was flat. Excelohunt built a complete replenishment system — timed to when customers actually run out of coffee — and our subscription numbers took off. The ROI was obvious within the first month."
Marcus Chen
Director of Marketing, A specialty coffee brand
Ready to Make Email Your #1 Revenue Channel for Food & Beverage?
Get a free email audit tailored to food & beverage brands.
Frequently Asked Questions
We calculate consumption windows based on product size, serving suggestions, and order data. A 12oz bag of coffee gets a different reorder cadence than a 24-pack of protein bars. Each product SKU gets custom timing in Klaviyo.
That is one of our core strategies. Post-purchase flows introduce subscription benefits with a clear value proposition — savings, convenience, exclusive flavors — timed to when the customer is most satisfied with their first order.
We create segments based on purchase history (gluten-free, vegan, keto, etc.) and quiz/preference data. Every campaign and flow filters content so subscribers only see products relevant to their dietary needs.
Yes. Food email requires a different approach — larger hero images, appetite-driven photography, short punchy copy, and prominent CTAs. We design every email to make the customer crave the product before they even read the copy.
Yes. We segment DTC customers separately from wholesale contacts. Each channel gets its own flows, campaigns, and communication cadence. Wholesale gets order reminders, new SKU announcements, and MOQ-based offers.