Confidence Sells — But Only When Your Emails Earn Trust First
Intimates purchases are deeply personal. Size anxiety, body image, and privacy concerns create barriers that generic marketing cannot overcome. We build Klaviyo systems that are sensitive, empowering, and conversion-focused.
Intimates brands we manage see 33% lower return rates after implementing fit-focused email flows
Partnered with 12+ lingerie and intimates brands on Klaviyo
Common Lingerie & Intimates Email Challenges — Solved
The Problem
Size uncertainty is the #1 reason for cart abandonment and returns
Our Solution
Fit quiz integration, size-guide CTAs in browse/cart flows, and customer review content segmented by body type — giving shoppers confidence before they buy.
The Problem
Body-inclusive messaging is critical but hard to get right in email
Our Solution
Inclusive email design with diverse model representation, empowering copy, and segment-based product recommendations that make every subscriber feel seen.
The Problem
Privacy sensitivity means customers are cautious about email from intimate brands
Our Solution
Discreet subject lines, tasteful preview text, and email design that is comfortable to open anywhere — respecting customer privacy while maintaining brand identity.
The Problem
Seasonal peaks (Valentine's, holiday) drive revenue but nothing sustains between them
Our Solution
Self-purchase campaigns, wardrobe refresh triggers, and new-arrival flows that position intimates as an everyday essential — not just a holiday or special occasion buy.
Services Tailored to Your Industry
Intimates Email Strategy
Body-inclusive segmentation, fit-confidence lifecycle flows, and campaign calendars that balance seasonal peaks with year-round self-purchase messaging.
Empowering Campaign Design
Beautiful, inclusive email designs with diverse representation, confidence-driven copy, and product layouts that celebrate all body types without being exploitative.
Fit-First Automations
Fit quiz flows, size-confidence cart recovery, post-purchase fit feedback, wardrobe refresh reminders, and discretion-optimized browse abandonment sequences.
Klaviyo Account Audit
Review of your email program for inclusivity, fit-flow effectiveness, return rate correlation, and revenue optimization with sensitivity-aware recommendations.
Real Results for Real Brands
Size-inclusive lingerie brand
Return rate of 24% primarily due to size/fit issues, costing $40K/month.
Premium intimates brand
Revenue was 55% concentrated in Valentine's week and holiday season.
Sustainable underwear brand
Low average order value ($35) with customers buying one item at a time.
Email Designs That Convert
"Finding an email partner who understands intimates — the sensitivity, the inclusivity, the sizing challenges — was hard. Excelohunt gets it. They built fit-focused flows that cut our return rate by a third and made our emails something customers actually look forward to."
Danielle Foster
Brand Director, A size-inclusive lingerie brand
Ready to Make Email Your #1 Revenue Channel for Lingerie & Intimates?
Get a free email audit tailored to lingerie & intimates brands.
Frequently Asked Questions
Diverse model representation, empowering language (never shame-based), and product recommendations based on stated preferences rather than assumptions. Every email is reviewed for inclusivity before send.
Fit quiz integration in welcome and browse flows, size guides in cart abandonment, customer reviews filtered by body type, and post-purchase fit feedback loops that improve future recommendations.
Yes. We design subject lines and preview text that are comfortable to display on a lock screen. Email content is tasteful and brand-appropriate. Subscribers never feel embarrassed opening your email in public.
Self-care positioning, wardrobe refresh campaigns, new-arrival drops, and subscription models for everyday essentials. We reframe intimates as a regular purchase, not just a special occasion splurge.
Yes. We store size, fit preference, and body type data from quizzes and purchases as custom properties in Klaviyo. Every product recommendation matches the subscriber's specific fit profile.
Relevant Guides for Lingerie & Intimates
Practical email marketing strategies written specifically for your industry.
Email Marketing That Builds Brand Love for Lingerie: Moving Beyond Product to Identity
In a competitive lingerie market, brands that build identity and community through email win long-term loyalty. Here's how to run body-positive campaigns, community content series, and brand value storytelling that turns subscribers into advocates.
Occasion Email Marketing for Lingerie Brands: Valentine's Day, Honeymoons, and Beyond
Most lingerie brands spike on Valentine's Day but have no systematic year-round occasion strategy. Here's how to build gift buyer vs. self-buyer segmentation, bridal sequences, and occasion flows that drive revenue all year.
Size-First Email Personalization for Lingerie Brands: Why Generic Campaigns Kill Conversions
Lingerie is the most size-sensitive category in e-commerce. Sending the wrong sizes destroys trust and conversion rates. Here's how to build size-first segmentation and personalized fit recommendation emails that actually convert.